Structured & Evidence-based Discernment
With Big Data, we are saturated with insights.
With AI, saturated with synthesis.
The bottleneck is decision-making.
I provide structured and evidence-based Discernment, where care, commitment, and confidence meet the real world.
What’s True, Alive, and made Real
What’s True
Understanding what separates culture from ideology is crucial. People express what they are conditioned to say, to fit in, to sound smart, or because they lack the vocabulary. You need to disentangle what is real from what is just repeating back talking points.
CULTURE vs IDEOLOGY
People are notoriously bad at describing their own behavior. They rationalize, simplify, leave details out… But you can see what’s real either through observing activity or through studying unambiguous material expressions of ideas (material culture, artifact analysis, and semiotics).
BEHAVIOR vs RATIONALIZATION
What’s Alive
So much of knowledge and human experience isn’t linguistically coded, and that’s exactly where AI tends to fall short. Sensory experiences, what you taste, smell, feel, and hear, are as important to your customers as to your stakeholders. Immersing in what’s real is invaluable.
TACIT KNOWLEDGE
Knowledge is only one of three reasons organizations need research. The other two are catalytic (driving alignment, focus, and a POV) and empathic (getting your teams so tuned in that they develop solid intuitions when time is tight and decisions can’t wait). A well designed experience is worth a thousand reports.
CATALYTIC & EMPATHIC EXPERIENCE
Made Real
It’s one thing to tell a good story, but how that manifests in the real world, when you aren’t there to voice it over, matters. Bridging your story into material form creates an enduring and felt connection, whether in communications, product design, R&D innovation, or service design.
CONCRETE, ACTIONABLE, & TANGIBLE
Making the connection between your unique capabilities, skills, context, and position to the world around you is bigger than customer centricity or brand resonance. It’s about who you really are and what you’re uniquely placed to do. Name it, make it real, and no one can take it from you.
YOU’RE HERE FOR A REASON
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